A collection of images, materials, fonts, etc. designed to project the style of The Macallan Scotch whisky.
Bring together various images, colours and fonts to create a representation of the “mood of Macallan”.
The aim of the exercise was to practice establishing the mood of a brand, thus improving our ability to construct powerful, consistent and meaningful branding for businesses and their marketing campaigns.
STORYBOARD FOR VIDEO
This exercise was completed as a part of the Digital Media Design course in the Bachelor of Interactive Media & Design.