MACALLAN MOODBOARD

A collection of images, materials, fonts, etc. designed to project the style of The Macallan Scotch whisky.

Bring together various images, colours and fonts to create a representation of the “mood of Macallan”.

The aim of the exercise was to practice establishing the mood of a brand, thus improving our ability to construct powerful, consistent and meaningful branding for businesses and their marketing campaigns.

ACCESSORIES

ADVERTISEMENTS

AUDIO

CELEBRITIES

COLOURS

ENVIRONMENTS

FASHION

FONTS

OBJECTS

TEXTURES

STORYBOARD FOR VIDEO

VIDEO

This exercise was completed as a part of the Digital Media Design course in the Bachelor of Interactive Media & Design.