EMBRACING PARTICIPATORY CULTURE
My studies in the field of interactive media and design have continuously exemplified the immense power of participation and collaboration; of the great possibilities that can arise when many minds come together.
IMAGE SOURCE: FLEW, T. (2014), P. 30.
However, it’s important to note that users won’t always be immediately interested in participating in this way. By first developing a strong social media presence, many of the lower threshold activities featured in Mayfield’s graph can be catered to and embraced. Jenkins (2006, p. 134) speaks of collective intelligence being an “achievable utopia” that needs to be worked for, not just something that is an inevitable outcome of our technological advancements.