Designed to inform the user and make connections with existing and potential customers, the microsite serves as a platform where people can be exposed to the product, connect with the brand on social media, find out more about the promotion and enter the competition.

It’s a responsive design that’s optimised for mobile, although it also displays and functions well on desktop and tablet for a versatile and accessible way to support the other advertisements that form the digital media campaign.

With the use of visual design elements that remain consistent across all platforms, a strong brand identity is maintained.

The colour scheme is mostly black and white, although a pop of colour has been used to provide additional flair and increased interest, along with a feminine touch. The pink used on the fragrance line’s main product, “Giorno” was chosen as it is thought to be the most feminine.